Loopable
A virtual product owner

Software now ships at AI speed.
Keep the people in the loop.

Loopable is the shared room for software studios and their clients. Clients see a roadmap in their own language and propose what they want. Your product owner approves it. Then developers — and AI agents — build it in the same tool and report back the moment it ships.

First studios Webera Avanti Studio
The problem

The real plan lives somewhere the client is never allowed to go.

Tickets aren’t written for them

Stack traces, branch names, developer shorthand. So the client gets status meetings instead, and the occasional surprise.

Requests arrive by email and get translated by whoever read them

Then they vanish into a backlog nobody outside the studio will ever see again.

And agents are widening the gap every week

More of the building is done by AI. Code ships faster than ever, and the distance between what the client asked for and what is actually happening grows with it.

The loop

One workspace. Two honest views of the same work.

A curated window for the client, a delivery structure for the builders, and a product owner keeping them in sync.

Client
Sees, asks, approves

A roadmap of features and outcomes — never raw tickets. Comment, propose, and watch it move.

Guest checkout In progress
Weekly sales digest Proposed
Product owner
Curates, translates

The gate. Decides what the client sees, approves what becomes work, and writes the progress they read.

“Weekly sales digest” → approved
becomes Epic · 3 stories · 7 tasks
Nothing passes without a decision
Builders
Devs & AI agents

Work structured the way delivery teams actually think. Loopable is the system of record — no external tracker to sync.

Feature
└ Epic
└ Story
└ Task
Agent-native

The agent that builds it reports it. Instantly.

The Loopable MCP skill is installed on the coding agent itself. It authenticates, pulls its tasks, and the moment something is finished it reports completion — and the client’s roadmap updates in plain language. Delivery visibility with no status meeting in between.

MCPScoped tokensPer-tenant isolationFull task history
agent · webera-bot
> loopable.list_backlog(status: "todo")

  story  Buy without an account
  epic   Frictionless purchase

> loopable.report_progress(
    item: "buy-without-an-account",
    status: "done",
    note: "Guest session + order claim"
  )

  ✓ reported. client digest updated█
For the builders

Every feature tracked where it’s built

Feature, epic, story, task — one structure, one system of record. Developers and agents work it and report it in the same place, so nothing ships untracked and nothing tracked goes stale.

For the client · always on

A product owner who’s awake at 3 a.m.

Every request, decision and completion feeds one structured history — so the virtual product owner answers with real knowledge of the product. Ask what shipped, what’s next, or why — any hour, without booking a meeting.

How it grows

Useful at step one. Inevitable by step four.

1
Visibility

Studios structure their work; clients get a curated window into it. In production with the first studios.

Live
2
The approval loop

Clients propose, product owners approve, approved requests become work. A voice, not just a view.

Live
3
Agent-native

MCP lets AI coding agents log in, pick up tasks, and report what they finished. First-class teammates.

Live
4
The AI product owner

With that structured history, the AI is already doing the job: drafting requirements, writing digests, mining history into proposals — and a person approves every one.

The point
Why this wins

Issue trackers optimize for the people writing code. Loopable optimizes for the conversation around it.

The one between the people paying for software and the people — and machines — building it. As agents take over more of the building, that translation layer stops being a nice-to-have and becomes the product owner’s whole job. Loopable makes it a product.

Multi-tenant from day one

A studio signs up once, then manages many clients — each with their own projects and their own people.

One system of record

No two-way sync, no drift. The client view and the delivery view are the same data, rendered for two audiences.

Built for the agent era

The faster machines build, the more the loop matters. We designed for that instead of retrofitting it.

FAQ

The fair questions

Does this replace Jira or Linear? +

For client work, yes — that is the point. Loopable is the system of record, so there is nothing to sync and nothing to drift. If your team lives in Linear for internal product work, keep it; Loopable owns the projects you deliver for clients.

How do AI agents connect? +

Through MCP, with their own scoped credentials. An agent authenticates as a member of the project, pulls the tasks assigned to it, and reports completion in the tool. Everything it does is attributed and auditable, exactly like a human developer.

Can clients ever see raw tickets? +

No. The client view is curated by construction, not by permission toggles you might forget to set. Stories, tasks, stack traces and branch names never render on their side — they see features, outcomes and progress.

How many clients and projects can a studio run? +

As many as you have. Loopable is multi-tenant from day one: one studio account contains many clients, each with their own projects, their own stakeholders, and no visibility into each other.

What about data security? +

Tenant isolation is enforced at the data layer, not the UI. Client stakeholders are scoped to their own projects, agent tokens are scoped and revocable, and every request, approval and completion is recorded with who — or what — did it.

Who is Loopable not for? +

Single in-house product teams with no external client. If nobody outside your company needs to read the plan, you do not need a translation layer — you need a tracker, and you already have one.

Keep everyone loopable.

We’re onboarding the first studios now. Tell us where to reach you.